The Secret of Selling Anything
The book on selling is described as "A road map to success for the salesman...who is not aggressive, who is not a smooth 'talker' and who is not an extrovert." Browne uses his libertarian principles in the first chapters of the book to help the reader understand his own nature and that of others. His first law of human nature is "all individuals seek happiness." Browne says that the second law is that happiness is relative, each individual will look for happiness in different ways. Throughout the book, Browne teaches that succeeding at selling means finding out what people want and helping them to get it. A good salesman finds out what will make a person happy enough to part with his or her money. Browne's discussion of libertarian principles and how it applies to selling is worth the read.
Labels: interesting books